WHEELS Event

WHEELS Event - Jaguar Land Rover Las Vegas

Ralph Waldo Emerson said, "Do not go where the path may lead, go instead where there is no path and leave a trail." At Jaguar Land Rover Las Vegas, they suggest doing it in a Land Rover. Twice a year the dealership hosts its bi-annual WHEELS Event to guide customers through the numerous features and capabilities of their respective Land Rovers. Set among the natural beauty and rugged geology of Death Valley, this event is unlike any other. Traveling through rugged mountains, colorful rock formations, wildlife, and rare plants are what customers experience while driving in their distinctive off-road vehicles. This past event continues this great tradition and brought together Las

Vegas’ Land Rover enthusiasts. As always, what made the WHEELS Event experience so unique was the Land Rover professionals who showed enthusiastic customers the proper modes and settings to best utilize their Land Rovers in rough and challenging conditions.  In addition to this instruction, the events included a practical outdoor simulation of "off-road terrain" which contained challenging and technical plains. Rick Nelson of Jaguar Land Rover Las Vegas said, “At Jaguar Land Rover Las Vegas, we implement an entire customer-centric even where all levels of off-road driving experiences are welcomed. Let's face it; any vehicle can be demonstrated on the road just outside the showroom. Land Rovers are built to be

luxury vehicles as well as top notch off road vehicles. Both are equally important at Jaguar Land Rover Las Vegas” As part of the event, Jaguar Land Rover Las Vegas is always looking to mix up the itinerary. This typically includes visiting historical, scenic sights with easier trails. This year, Land Rover customers were also able to explore the War Eagle Mine outside of Tecopa, California. It opened around 1870 and was active for 100 years. Ross Dykman owner of the 1870’s War Eagle Mine said, “After spending 30 years in safety and law enforcement I was looking for a place to retire far away from my previous life. I found War Eagle Mine and fell in love. I want to preserve and maintain this place because it is full of history. The mine stays at a cool 70 degrees and is naturally a very dry environment. This is perfect for preservation. Tools and metal from 100 years ago are in pristine condition and better than anything you’d find at a hardware store today.”

Customers were thrilled with the tour and rich history lesson that came with it. Dykman said, “It was a blast to be with such a large group. They all pulled up in their Land Rover and Rick was an excellent tour guide showing them exactly what to do with their vehicles. I was so impressed. Everyone seemed to enjoy the tour and all the history that the mine has to offer.” After the tour costumers were treated to a delicious lunch at the ShoshoneCrowbar Restaurant and then taken back into town. Jaguar Land Rover Las Vegas values each customer and their decision to purchase a Land Rover. Whether at the WHEELS Event or on their own adventure, the dealership looks forward to seeing its customers blaze their own trails.

Follow Jaguar Land Rover Las Vegas on Instagram, Facebook, or Twitter at @landroverlv to participate in next year's events. Or visit Jaguar Land Rover Las Vegas website at www.JLRLV.com To test drive a Land Rover, please visit the state-of-the-art facility in Las Vegas at 6425 Roy Horn Way, Las Vegas, Nevada 89118.